Two sentiments about Google Keep:
1. Google Keep isn’t meant to be an Evernote competitor due to its lack of power features, like tags, or any method of organization beyond colour coding. You're basically getting a reverse chronological list of your most recently created notes; however they you can move them up and down the list. There's no text formatting besides turning the note into a checkable list. It's really aimed at the user who just wants to make a quick note who once done with it, will disregard and archive it. Keep is meant to provide users a simplistic way to keep notes.
2. Basically the same sentiment uttered by countless other tech pundits on the web after Google released Keep:
This jaded attitude is of course as a result of Google Reader being killed, arguably a service used mostly by tech journalist.
There are two Googles. The old Google was Eric Schmidt’s tenure of the company, while the new Google started when Larry Page became CEO.
The old Google can be characterized by the release of many services that were siloed-off experiences, lacking the interconnectedness that one would assume would be present in an ecosystem. This resulted in services such as Buzz that were tacked on to existing successful services like Gmail. Then we have beta products such as Google Wave that didn't do much of anything with other Google products.
The new Google under Page is more focussed. It's rather ironic that after the "adult supervision" left, the company formulated a vision and plan for the future.
Upon becoming CEO, we see Page quickly influencing the company by ordering a complete redesign of how Google looks. The simple message he pushed for was to make Google beautiful. Two years later we have a much more beautiful Google. One with a consistent and unified design across all its products from Gmail to Play to Google+. This concise plan involves unifying all of Google’s products with a common thread, in their case social and Google+. Note the Google+ share box in the top right hand corner of almost every Google product.
As to what their plan for the future is: Google under Larry Page has had the mandate of Google being "better than instant."
A bold, almost psychic request that borders into the realm of artificial intelligence. Taking this "better than instant" mandate we can see why Google being social is so important to their strategy and why Google+ must succeed. Most of Google's products released under Page contribute to the company's future plan including Social Search, Search plus your World, and Knowledge Graph. Of course, this ultimately culminates in Google Now and the possibility of integrating it into Google Glass.
On that regard, I believe every service (I’ll discount hardware as Google is relatively new to it. Of course, I'm referring to the Nexus Q, which I kinda still want,) Google releases from now on will contribute to their grander vision of the future and they will stand by it until it becomes a success. There will be no products released just for the experimental heck of it, unless it has some part of the grander plan.
On this regard, I believe the axing of Google Reader was justified as it was part of the old guard of products that in no way contributed to Google’s future plans or vision.
As for Google Keep, it should be a service that users can trust to use without fear of axing or closing in the future.
Evidence of Google’s commitment should be seen in Google+. No matter how unsuccessful Google+ is, Google continues to push it. As seen in the continual updates to the social network, it keeps getting slightly better.
Evidence of Google’s commitment to their idea of the future is seen in one Googler’s blog post on why he left the company:
This former Googler sees social as a bad thing. I disagree and believes he fails to see what the future will be like. We cannot escape the fact that the future will be a social, integrated, and interconnected one. We are going to live in a world where everything can and will be shared. Larry Page has the correct foresight and vision to see that.
ALT'ED is a weekly column written by Abner Li - he currently resides in Los Angles California where he is a romanticist and idealist when it comes to all things technology and believes it is at its best when it improves the human race for the better. You can follow him on Twitter @technacity